David is an entrepreneur, angel investor, triathlete and emergency medicine physician who currently serves a broad spectrum of patients at a Level 2 trauma center in Denver, CO. He is also on the Board of Directors at Carepoint health, a multispecialty, physician-owned, physician-run group that operates in multiple states across the US.
For those who might not know (like me, until I met David!) an expert witness is someone who is hired to provide expert opinion on their area of expertise that is accepted by judges and can be used in court to make a case. Over the years, David had been asked several times by legal firms to review cases, and in doing so, he realized that not only was he able to provide high-quality work, he also enjoyed it. And so became the idea for Saintsing Medical Consulting.
For the website, David wanted to keep things short and sweet. A look at the competition revealed that this could be an opportunity for differentiation, but it would also match users’ expectations; David’s view was that anyone looking for an expert witness would know exactly what they’re looking for, and would only be seeking to validate specific criteria. But being too brief comes at the price of accessibility and approachability - it’s important not to bombard users with content that has no value to them, but it’s also crucial to provide what they’re after, and even better if it’s done in a friendly and inviting way.